This course emphasizes the aspect of fostering an entrepreneurial culture among students so that they can appreciate entrepreneurial values in their daily lives. Students will be exposed to the basics of entrepreneurship in terms of history, concepts, and theory, and the development of individual entrepreneurs in terms of skills and behaviors to become successful entrepreneurs. The students are also exposed to the development of creative and innovative skills to enable them to identify business opportunities whether they are profit or non-profit. This course will also expose students to several methods of starting a business that can be used by entrepreneurs in small or medium industries (SMEs).

Synopsis

This course is divided into 14 topics. The synopsis for each topic can be listed as follows:

Topic 1 students will learns theories and concepts, defining entrepreneurship, its significance in the Malaysian economy, corporate entrepreneurship, and the characteristics of successful entrepreneurs.

Topic 2 students will learns recognizing opportunities and generating ideas in entrepreneurship, covering three methods for identifying opportunities, the personal characteristics of entrepreneurs, the role of creativity, the opportunity recognition process, various techniques for idea generation, and strategies for fostering innovation.

Topic 3 students will learn the essential aspects of feasibility analysis, delving into a comprehensive examination of industry/target market feasibility and the key components of organizational feasibility analysis.

Topic 4 students are guided the process of crafting a robust business model by addressing its foundational elements, including an overview of general categories, the core strategy, resource allocation, financial considerations, and operational aspects.

Topic 5 students will learn the critical components of industry and competitor analysis, encompassing an examination of the industry landscape, the impact of industry and firm-level factors on performance, studying trends within the industry, employing the Five Competitive Forces Model, conducting competitor analysis, and exploring various sources of competitive intelligence.

Topic 6 students will learn the essential components of a business plan, including its definition, the rationale behind its preparation, the recommended format, and the key elements comprising its main body.

Topic 7 students will explore the various forms of business entities and types available for entrepreneurs, providing insights into starting a business from scratch (START UP), acquiring a franchise, and buying an existing business.

Topic 8 students will focuses on the critical aspects of financial management for a new business, covering the financial objectives, the process of financial management, ratio analysis, forecasts, and the creation of pro forma financial statements.

Topic 9 students will focus is on the critical components of assembling a successful team for a new venture.

Topic 10 students will explores the intricacies of the funding and financing process for new ventures.

Topic 11 students will learn specific challenges in marketing strategies, covering topics such as market segmentation, the selection of a target market, and the establishment of a distinctive market position.

Topic 12 students will learn the significance of safeguarding intellectual property is explored, encompassing key concepts such as patents, copyrights, and trademarks.

Topic 13 students will identify the proactive steps required to prepare for business expansion, providing insights into effective growth management and addressing the inherent challenges that accompany business growth.

COURSE LEARNING OUTCOME

By the end of this course, you should be able to:

Kursus ini terbahagi kepada 8 topik.

Sinopsis untuk setiap topik adalah seperti yang disenaraikan berikut:

TOPIK 1: Membincangkan tentang konsep nilai, etika dan moral secara umum dan mengikut budaya masyarakat Malaysia.

TOPIK 2: Bahagian pertama menerangkan bagaimana proses pembentukan personaliti manusia terjadi. Ia terhasil daripada gabungan dua unsur utama iaitu dipengaruhi oleh peraturan masyarakat dan pendidikan secara formal. Manakala bahagian kedua adalah bagaimana untuk menangani masalah dalam kehidupan.

TOPIK 3: Membincangkan bagaimana manusia membuat sesuatu keputusan dan bertindak berdasarkan kepada sistem nilai dan teori. Keputusan yang dibuat memberi manfaat kepada individu itu sendiri atau memberikan manfaat kepada orang lain.

TOPIK 4: Topik ini amat panjang kerana ia melibatkan nilai-nilai etika dalam aspek aama yang diamalkan oleh masyarakat Malaysia. Agama Islam adalah agama rasmi Malaysia namun hasil daripada toleransi kaum dan etnik membolehkan semua agama dapat diamalkan secara harmoni di Malaysia. Antaranya agama Buddha, Kristian, Hindu, Confucius, Taoisme, Sikh dan Animisme bagi kepercayaan masyarakat Bumiputera. Penekanan utama dalam bab ini adalah nilai-nilai etika bagi setiap agama. Hasil perbincangan mendapati semua agama memfokuskan kepada nilai-nilai yang positif namun menggunakan pendekatan yang berbeza mengikut kepercayaan dan budaya masyarakat itu sendiri.

TOPIK 5: Topik ini amat penting kerana ia memberikan pendedahan nilai-nilai etika bagi sesebuah organisasi, keberkesanan kepimpinan dan bagaimana kepimpinan yang berkesan mampu untuk meningkatkan kemajuan bagi sesebuah organisasi. Ia juga menerangkan tentang fungsi pemimpin berdasarkan teori-teori kepimpinan yang terdapat di Malaysia.

TOPIK 6: Membincangkan etika dalam bidang Perkhidmatan Pentadbiran Awam. Etika yang diamalkan dalam sektor ini jarang diketengahkan sedangkan ia memberi sumbangan yang besar kepada masyarakat Malaysia dan meningkatkan imej negara.

TOPIK 7: Membincangkan nilai-nilai etika dalam pelbagai kerjaya profesional yang terdapat di Malaysia. Misalnya dalam bidang perguruan, kewartawanan, kedoktoran, perakaunan, pengurusan, perniagaan dan keusahawanan.

TOPIK 8: Membincangkan isu-isu semasa yang berlaku dalam negara yang bertentangan dengan nilai-nilai etika dan moral.